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THIS USED TO BE THE FUTURE: Daddy Likes The Googie

Republibot 3.0's picture

So my current obsession - and it has been for probably most of the last year - is a more or less extinct style of architecture/design with the unfortunate name of "Googie." (So labeled because the first known example of it is a Los Angeles coffee shop called "Googies") Also known as "Populuxe," and a variety of even worse names, it was an outgrowth of the Streamline Moderne movement which, depending on who you talk to, was either an outgrowh of Art Deco, or a subset of Art Deco, or a completely independent design school that was concurrent to Art Deco. (It's kind of like trying to separate the greco-roman pantheon: Nobody knows whos gods came first , and it's kinda' pointless to be pedantic about it)

Anyway, the design style involved cantelevers, swooping angles, lots of curves if you could fit 'em in, somewhat fluid shapes, and, in the larger examples, a deliberately monochromatic color scheme. The two largest examples would be the old TWA terminal in New York

and the Space Needle in Seattle
http://en.wikipedia.org/wiki/File:SpaceNeedle.jpg
and
http://www.alaska-in-pictures.com/data/media/22/seattle-space-needle-and...
Which obviously was the inspiration for the visual style of The Jetsons.

and the Saint Louis Arch
http://arch1015.files.wordpress.com/2010/10/gateway_arch-by-natl-park-se...

You also get a bit of it at Dulles airport
http://www.valanduseconstructionlaw.com/uploads/image/dulles%20airport%2...

Here's a Googie-styled church
http://media-3.web.britannica.com/eb-media/31/117631-004-98C81F0E.jpg

Here's a googie lobby in Massachusetts
http://www.e-architect.co.uk/images/jpgs/america/natick_beyerblinderbell...

Probably the biggest, most famous slab of Googie, however, is Tomorrowland, before it got the gay retro-future-Science-fiction-as-imagined-by-people-who've-never-watched-a-science-fiction-movie refurbishment in the 90s. Travesty. Before that, though, you had gorgeous stuff like this:
http://cdn.dipity.com/uploads/events/070a54647f07bea804037f2600c8ca74_1M...
and these beautiful fountains, since torn down
http://themerica.org/blog/wp-content/uploads/2008/06/tokyoDisneyland18.jpg
(They didn't always have this paintjob. Depending on the year, sometimes they were white, sometimes the fountain was white and the background was blue, or vice versa)

And of course Space Mountain:
http://cdn.wn.com/pd/55/65/db337d24aacdad4086403337a492_grande.jpg
and
http://img.photobucket.com/albums/v647/dustysage/FridayVisions/2009/05-0...

Disney was, for a time, completely nuts on the style. Check out the Contemporary Resort Hotel, circa 1972
http://www.imaginelifestyles.com/files/u2/Contemporary1.jpg
and
http://webpages.charter.net/g.vassilakos/mouse/Image224.jpg
The monorails themselves are obviously Googie as all heck, with their swooping lines, and vaguely plastic look.

There's even some Googie touches to the mighty, mighty Saturn V
http://www.universetoday.com/wp-content/uploads/2010/04/apollo-13-saturn...
and
http://www.redorbit.com/modules/imglib/resize.php?Url=/modules/imagegall...
and even moreso in its designed-but-never-built follow up, the Saturn VIII
http://www.astronautix.com/graphics/s/saturnc8.jpg
These are probably coincidental, since the Googie style was intended to look spacey and futuristic, and borrowed a lot from the aviation and space industries.

The greatest example, however, would have been Walt Disney's original plan for E.P.C.O.T. (Not to be confused with its modern-day pale imitation, "Epcot"), which was intened to be a designed-from-scratch ultra-modern city of 20,000 people. This was intended as a sort of living laboratory to check out new methods of design, transportation, urban services, and so on. The dream didn't survive his death, but check this out:
https://www.youtube.com/watch?v=KutV8FqWQ8s
Here's a church from the model
http://1.bp.blogspot.com/_kcOhS_A3tnc/SC9Hg1kMCtI/AAAAAAAAAQc/SG4bYKmS9p...
And here's a detail shot of the central downtown complex
http://4.bp.blogspot.com/_kcOhS_A3tnc/SC9H8lkMCzI/AAAAAAAAARM/qpjeX3srUx...

Here's Monsanto's "House of the Future" built in 1957
http://blog.archpaper.com/wordpress/wp-content/uploads/2011/03/monsanto-...
and here's the interior floor plan
http://davelandweb.com/hof/images/HOF_InsideFrontCover.jpg
and here's an interior of the living room
http://www.dailyicon.net/magazine/wp-content/uploads/2009/06/monsanto_ho...
and dining room
http://farm3.static.flickr.com/2469/3969197817_3c1660aa9e.jpg

Did you notice the furniature? Googie was a total design philosophy, not just an architectural one, so they did furniature, art, utensils, all that stuff.

Now, if all this seems a bit familiar, it's because you may be a geek like me, in which case you've been exposed to a lot of it casually though entertainment. For instance:
The flying sub from Voyage to the Bottom of the sea
http://www.flickr.com/photos/modern_fred/3515772608/
and
http://www.vttbots.com/Graphics/fs-1_thomas_phongb%20copy.jpg
and
http://www.flickr.com/photos/modern_fred/2093673174/

Or the Spindrift from "Land of the Giants"
http://1.bp.blogspot.com/_1NL7R3PwyT8/TNLIS6qGVYI/AAAAAAAAABk/m70SK2rV-5...
(Please note: Giant Bikini-Clad Deanna Lund not included with theatrical miniature. Still: Hubba.
http://www.iann.net/giants/spindrift/vault/spindrift_vault_006_std.jpg )
Exterior of the full-size set
http://www.tvacres.com/images/spacecraft_spindrift.jpg
a model kit:
http://www.uncleodiescollectibles.com/img_lib/Giants%20Spindrift%20Diora...

and the Jupiter II from "Lost in Space"
http://culttvman.com/main/wp-content/uploads/2010/04/msavagelunerj2-001.jpg
(Which bears some obvious similarities to Monsanto's "House of the Future.")
http://2.bp.blogspot.com/_aDaRwFO8tR4/SvNK9hH2hxI/AAAAAAAAAQ8/jVIq4EVuEY...
The vehicle - 'The Chariot' - is also pretty firmly in the design school, though admittedly on the uglier end of it.

Pretty much all the interior sets on "The Prisoner" were Googie
http://retrothing.typepad.com/.a/6a00d83452989a69e2010536e3c700970b-800wi
and
http://www.podcastingnews.com/content/wp-content/uploads/2007/07/prisone...
(Check out the phones on the table there)

But probably the most famous example is the original Star Trek. Unfortunately I could find eleventy-jillion shots of the bridge, but I couldn't find any decent ones of the rest of the ship. Suffice to say: the big curved main hallway, the built in furniature and plastic chairs in the cabins, the randomly non-rectilinear conference table, the outward-swept walls with the fluid curving beams, and the decorative lighting fixtures, not to mention that split-level engine room with the forced perspective engine tube in the background, and the heavy reliance on decorative grillework: All very good examples of the Googie style (And no, I'm not gonna' stop using that word.) Still, as all of us have seen this stuff ad nauseam, I don't feel too bad about not being able to find pictures. Well, I did find one good one of the conference table:
http://www.ditl.org/internals/GMeetConstitution3.jpg

Another high-budget example is Stanley Kubric's 2001: A Space Odyssey, as you can see from this official trailer here
http://www.youtube.com/watch?v=E8TABIFAN4o
and there are a number of examples in "A Clockwork Orange," but given the nature of that film, I'm just gonna' skip over it.

Probably the last really good example of it is the generally awful "Space: 1999" series (1973-75) but the whole of Moonbase Alpha was a masterwork of the style
http://populuxebooks.com/blog/media/houseliving33.jpg
and
http://upload.wikimedia.org/wikipedia/en/thumb/6/62/Main_Mission.jpg/250...
and
http://3.bp.blogspot.com/_l9_M3jYn25I/SqzzQ72BL1I/AAAAAAAAHH8/ZWKRXqkhZJ...
and check out the plastic furniature and colored lighting
http://media.photobucket.com/image/recent/rocketcabs/ROCKETCAB%2520-%252...
and
http://lh5.ggpht.com/_Ia5FmSaWzjI/TUP5TjTn27I/AAAAAAAACXI/MBu8wAwP63I/im...
and
http://lh5.ggpht.com/_Ia5FmSaWzjI/TUP5TjTn27I/AAAAAAAACXI/MBu8wAwP63I/im...

I've focused on the SF examples because I'm a geek, but there's scads and scads of 'em, particularly in spy movies from the period.

So, anyway, that's what I'm into. So: Whadya' think?

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10000li
10000li's picture
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Joined: 10/23/2009
The House of the Future

That photo you have of the Monsanto HOF is obviously from Disneyland, since that is the Matterhorn in the background. However, I distinctly remember driving past one that looked just like it quite often when I was a kid in SoCal. Either a civilian liked it so much they had one built for themselves, or someone bought it and moved it to their lot.

Hmm... Wikipedia says the HOF was destroyed in 1967 - with very much effort, it seems. I would have been only 5 and there is no way I remember that house so well from a trip I may have taken to DL when I was 5.

Who was the guy who did most of the NatGeo space exploration art in the 1970's? I'd consider him to be in the Googie style.

Kevin Long
Offline
Joined: 08/13/2012
Well honestly

Well honestly, who wouldn't want to live in a world's fair? Or a theme park? Or Moonbase Alpha? Seriously: That's the dream, man. That's the appeal of SF: to live in a world of our own making. Also: it looks cool.

Kevin Long
(The Artist Formerly Known as Republibot 3.0)

Mama Fisi
Mama Fisi's picture
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Joined: 11/11/2011
Retro Futurism

My husband would love to redecorate our house this way.

Masquerading as a normal person day after day is exhausting.
Magpie House Comics
http://www.hirezfox.com/km/

neorandomizer
neorandomizer's picture
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Joined: 06/27/2009
Same or different

Is this different from the modern or space age style of the 50's and 60's. What comes to mind is the 1964 World's Fair.

http://en.wikipedia.org/wiki/File:New_York_World%27s_Fair_August_1964.jpeg

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