In Sept DC Comics intends to restart all of its superhero comics. Every one of them will start again from issue number 1. DC is home to such iconic figures as Batman, Superman, Wonder Woman, Green Lantern and The Flash.
Start of a new team
DC's new imaginative team contains Geoff Johns and Jim Lee. The team is going to start over with a clean slate and stay away from using 70 years of storylines. The change will come with new origins, redone costumes and more modern plotlines. According to Lee, this will "make characters more identifiable and accessible to comic fans new and old."
Comics fighting it out
Marvel Comics has been ahead of DC for quite a while. Marvel, owned by Walt Disney Business, regularly grabs 40 percent of the comic book market. About 27 percent goes to Time Warner's DC. The plan is to change things for DC. DC will hopefully start to take up more of the market.
Starting the DC saga
The new DC saga begins Aug. 31 with a new start for the Justice League. The Justice League, which debuted in "The Brave and the Bold" magazine in February 1960, is team of superheroes including Superman, Batman, Green Lantern, Wonder Woman, Flash and Aquaman.
In all, 52 titles are slated to reboot, with 13 new titles being released each week through Sept. At DC, 52 is an enchanting and well known number. This is because in the company's "multiverse," there are 52 alternate Earths that "exist."
New digital strategy
Rebooting the "Justice League" will mean new strategy. A new market needs to be used. A same day digital release for the rebooted titles in an app will occur with DC. According to DC's blog, it will be "making DC Comics the first of the two major American publishers to release all of its superhero comic book titles digitally the same day as in print." This comes after a comparable move by Archie Comics, which pioneered the strategy.