The great question in pop-culture studies is “Why?” Why Star Wars and why baseball? Why The Matrix and why Madonna? Why Sponge Bob and why Big Macs? Why do these things capture our cultural imagination.? The “Why?” of comic books was addressed in M. Night Shyamalan’s 2000 film, Unbreakable. There he sees language as originating in pictures. Says the Samuel Jackson character:
Responding to a break-in at Stark Tower, Tony meets someone calling himself “Blizzard.” He used to work for Staind, but was framed for an accident he wasn’t responsible for, and spent several years on the lam, during which he lost his wife, kid, and a lot of magazine subscriptions that he forgot to put in forwarding orders for. Tony and Blizz hit it off, having a lot in common. Blizz intends to steal back all his inventions for Staind, and then take the guy down. Tony signs on to help him.
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