A few days ago, "The Sci-Fi Channel" announced they'd be changing their name to "Syfy," (which a friend of mine immediately mispronounced as "Siffy") and discussed their intentions of rebranding. On the surface, it appears to be a latteral move - one embarasing name swapped out for essentially the same embarasing name spelled in illiterate fashion - and this is the kind of thing that Network Suits do all the time basically just to give themselves something to do: